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How to Buy a Digital Camera

The Big Picture
Megapixels still matter most to digital camera shoppers, mainly because that specification remains one of the cameras' most important features, but also because manufacturers and retailers hype that specification above all others. If you're having a hard time figuring out which camera to buy, you may be tempted to make a decision based solely on megapixel count; that's why nearly all manufacturers print the number on the front of their cameras.
 

But a camera needs more than just a high pixel count to take great pictures, so pay attention to other traits as well. For example, a lethargic camera that takes too much time between shots may miss the best action, and a big, heavy camera may spend more time on the shelf than in your carry-on bag. A camera with no manual controls may take fabulous shots in bright sunlight, but lousy ones in more challenging situations.

Key Features
Resolution: If you intend to take pictures only to e-mail them to distant friends or to print at snapshot size, a camera of most any resolution will do. Even so, more pixels give you greater flexibility--you can print sharper pictures at larger sizes, or crop and print small sections of pictures. Rules of thumb: A 2-megapixel camera can usually produce a pretty 5-by-7 print; a 3-megapixel camera, an 8-by-10; and a 4-megapixel model, an 11-by-17.

Size, weight, and design: To some users, how much a camera weighs and whether it fits in a pocket may be more important factors than resolution. PC World has tested cameras that weigh as much as 2.6 pounds and as little as 4.1 ounces. Small cameras are convenient, but they frequently have tiny dials and buttons that make changing settings somewhat trying.

Zoom lens: Inexpensive cameras often lack optical zoom lenses. If we had to choose between a camera with an optical zoom and one with higher resolution, we'd take the camera with a zoom--it means you won't have to magnify your subject and then use software to crop the image (and discard some of that resolution as a result). A few cameras now offer zoom ratings of up to 10X. These lenses are great for nature or sports photography, but you may need a steady hand or a tripod to avoid blurry pictures at extreme telephoto lengths.

Be wary of advertised zoom ratings--many vendors combine the optical zoom (which moves the lens to magnify the subject) with digital zoom, which merely captures fewer pixels and magnifies those. Optical zoom gives you all the benefit of the camera's maximum resolution, combined with the ability to get closer to the action.

Manual focus: For close-ups or situations in which the camera can't get a focus lock, switching to manual focusing can help you get the shot. Low-end cameras often omit manual focusing or allow only stepped focusing, which only allows you to choose from a few preset distances.

Storage: At its highest resolution, a typical 2-megapixel camera can store eight to ten images on an 8MB "starter" memory card. The size of the memory card a camera ships with isn't terribly important, because you'll almost always have to buy another one (unless you're willing to transfer your images after every handful of shots). CompactFlash, Secure Digital Cards, and SmartMedia cards cost about $35 for 64MB, or $50 for 128MB. Sony still makes cameras that store images on floppy disks or CD-R discs. Floppy storage is slow, however, and the disks can't hold more than one or two high-resolution images; compact discs store many more images, but the cameras that use them are slow and bulky.

Batteries: Cameras use one or more of several types of batteries: AAs, either nonrechargeable alkaline ($6 for four) or rechargeable nickel metal hydride (about $14 for four); high-capacity disposable CRV3s (around $12 apiece, and some cameras take two CRV3s); or proprietary rechargeable batteries that can cost $35 to $75 to replace.

Movies and sound: Many cameras can capture video as well as still shots, though memory cards don't hold much video footage; the option is useful for short clips when you don't have a camcorder.

Exposure settings: All digital cameras let you shoot in fully automatic mode--just press the shutter release and you get a picture. Better cameras offer aperture- and shutter-priority modes, in which you adjust the size of the lens opening or how long the shutter stays open, and the camera automatically controls the other variable to give you the proper exposure.

Typically, you'd use aperture priority to maintain control over an image's depth of field--for example, to blur the background of a shot while keeping the foreground sharp--and shutter-priority mode, for example, to capture fast-moving subjects. A camera that relies exclusively on full auto would attempt to keep both the foreground and background in focus in the former example, and it would probably blur the moving subject in the latter.

Usually, cameras that offer priority modes also offer full-manual exposure control, in which you set both variables. These modes make a camera adaptable to almost any situation.

Menus: When evaluating a camera, consider how easily you can reach common settings--resolution, macro mode, flash, and exposure adjustments--and how easily you can play back just-taken images. Too many buttons, and you waste time trying to figure out which button does what; too many menus, and you waste time digging through them.

White balance: Almost all digital cameras allow you to choose a white-balance setting via presets. This setting tells the camera which elements in a shot should look white and, by inference, what should look black and what everything in between should look like. If you're finicky about color accuracy, look for a manual calibrator in which you press a button while aiming at a white object.

LCD: Low-end models often omit an LCD screen, which is necessary for reviewing just-taken images on the camera. A good LCD is essential for knowing whether you got the shot you wanted, and can usually give you an indication of whether it was properly exposed. LCD quality varies widely: Many wash out in sunlight or become grainy in low light, or the image may change if you tilt the camera slightly. If you can, try a camera outside before you buy it.


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